How to find portfolio/audience fit
15 min readJan 31, 2021
You’ve probably heard of Product/Market Fit. It’s widely seen as the holy grail for just about every early-stage startup — and for good reason.
But what happens when your product doesn’t really feel like a product; when you have a portfolio rather than a product?
And what about when you’re focused not on a specific market with highly specific and aligned pain points, but an…