Tickets Podcast: The evolution of spaces to places with Bart Higgins, Partner at WhatIf Innovation

Howard Gray
2 min readMay 14, 2018

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As the retail apocalypse looms large, the hospitality and entertainment industries are sitting up to take note, and the world of commercial office real estate is coming under threat like never before.

The big question is what happens next.

On the guest list today is Bart Higgins, a partner at the international innovation consultancy WhatIf.

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Bart runs the firm’s 4D Experience practice, helping companies across retail, workspace, hospitality and entertainment identify new business models, create better experiences and build their internal capabilities.

In this conversation Bart shares his insights into what other industries can learn from retail’s struggles, the future of the company town, and how real estate owners can reimagine the experiences they provide.

Episode overview

05:00 Lucky breaks and designing a workplace for Wired Magazine

13:00 Reimagining retail store design — people, place and technology

19:00 Lessons from Little Waitrose and Whole Foods

27:00 The new commercial opportunity in the world of work

30:00 The office apocalypse, the 3 models of real estate ownership, and 3 big shifts

37:00 The future of the company town

42:00 Advice for real estate developers

45:00 The emergence of an important new hybrid role

47:30 Managing tension between old and new working styles

52:00 Thinking human

55:00 Iron Maiden and supermarket shocks

Originally published at howardgray.net on May 14, 2018.

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Howard Gray
Howard Gray

Written by Howard Gray

Adventures in entertainment, education and entrepreneurial endeavours. I’m an educator and executive producer based in NYC.

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